You’ve got a product idea. Maybe it’s the Next Big Thing. Maybe it’s a slightly better version of an existing thing. Or maybe—let’s be honest—you’re not entirely sure what it is yet.
But here’s what we do know: Without a clear product strategy, things get messy. Fast.
We’ve seen it all before—companies launching features nobody asked for, pouring money into ideas that sounded great in a brainstorming session but flopped in the real world, and leadership meetings where people nod enthusiastically about “synergy” but have no clue what’s actually happening.
So let’s avoid all that, shall we?
Here’s how we help businesses like yours build a bulletproof product strategy—one that actually makes sense, aligns teams, and (most importantly) doesn’t lead to an existential crisis six months down the line.
First, Figure Out What You’re Actually Trying to Do
Yes, this sounds obvious. No, not everyone does it.
A product strategy needs a clear objective—otherwise, it’s just a collection of ideas floating around like an unsupervised toddler.
What this means in practice: ✅ A Mission Statement – The inspirational bit. Think “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.” (Starbucks) or ““To be a company that inspires and fulfils your curiosity.” (Sony)
✅ A Measurable Goal – The accountability bit. “Increase booked nights per year from 393M to 525M by the end of 2023.” (Airbnb, but you get the idea.)
🚀 How we help you do this:
- Week 1: We sit down with your leadership team and extract the mission from the depths of their PowerPoint decks.
- Week 2: We turn vague aspirations into an actual goal with numbers and deadlines.
- Month 1: We refine it, stress-test it, and make sure it’s not just corporate poetry.
🎯 Pro tip: If your objective is “become the market leader” with no further explanation, that’s not a strategy. That’s a wish.
Next, Actually Talk to Your Users (Yes, You Have To Do This)
Here’s a hard truth: You are not your user. Even if you think like them, even if you are them, you are still too close to your product to see it the way they do.
So, how do we get inside their heads? By actually talking to them. (I know, revolutionary.)
We use the Jobs to Be Done (JTBD) framework, which basically asks:
- What problem are they trying to solve?
- What weird workarounds do they use because your competitors aren’t quite cutting it?
- What would make them throw money at your solution instead?
🚀 How we do this without making it awkward:
- Week 1: We dig through your existing research and data (assuming it exists).
- Week 2: We have real conversations with real customers—without making it feel like a weird market research experiment.
- Month 1: We validate findings with surveys and actual behavioural data, so we’re not just making educated guesses.
🎯 Pro tip: If your user research consists of “I asked three people in the office what they think”, we need to talk.
Then, find Your Differentiators (a.k.a. Why Should Anyone Pick You?)
Every great product has something that makes it uniquely awesome—or at least harder to replace than a pair of slightly damp socks.
These are like your Superpowers, and they come in a few different flavours:
🔥 Network Effects – The more people use it, the better it gets (Facebook, LinkedIn, WhatsApp). 🔐 Switching Costs – Making it just inconvenient enough for users to leave.
💰 Economies of Scale – The bigger you get, the cheaper things are (Amazon, Costco, your local “buy in bulk” shop).
🚀 How we figure this out:
- Week 1: We map out where you actually stand in your market.
- Week 2: We identify what makes you genuinely hard to compete with.
- Month 1: We build a positioning strategy that leans into your biggest strengths (instead of fighting competitors on their terms).
🎯 Pro tip: If your superpower is “We have no competition”, that either means (1) you’ve invented teleportation, or (2) there’s no demand. Let’s hope it’s the first one.
After this we paint a Picture of the Future
A strong product vision is like a movie trailer for your product’s future—it should get people excited, make the direction clear, and avoid ending with “coming soon… maybe.”
🔮 What this actually means:
- It should be clear (not just buzzwords).
- It should be inspiring (so your team doesn’t feel like they’re just churning out random features).
- It should be realistic enough that you don’t need to invent time travel to achieve it.
🚀 How we help:
- Week 1: We extract the vision from leadership’s grand ideas.
- Week 2: We translate it into something tangible (storyboards, mockups, a clear narrative).
- Month 1: We test it with real users to make sure it’s actually compelling.
🎯 Pro tip: If your vision could be copied and pasted into a competitor’s pitch deck, it’s not strong enough.
Then, Choose Your Battles (a.k.a. Prioritising What Actually Matters)
Once we have a vision, we the big themes that define what you’ll focus on.
Example: 🏆 Seamless Experience – Remove friction from every step of the customer journey. 🔐 Trust & Safety – Make sure users feel secure. 🌍 Global Expansion – Adapt the product for international markets.
🚀 How we prioritise:
- Week 1: Identify the biggest impact areas.
- Week 2: Validate them with users and stakeholders.
- Month 1: Align resources to focus on what moves the needle (and cut distractions).
🎯 Pro tip: If everything is a priority, nothing is a priority.
Next, Prove It’ll Work (Before You Spend Millions on It)
A strategy is only useful if it can actually be executed. That means defining how we’ll measure success before we start throwing time and money at it.
📊 What this looks like:
- Leading Indicators – Early signs we’re on the right track (adoption rates, engagement).
- Lagging Indicators – The real impact on business metrics (revenue, retention).
🚀 How we set this up:
- Week 1: Identify key drivers of success.
- Week 2: Build simple models to estimate impact.
- Month 1: Set up tracking dashboards (so there are no surprises later).
🎯 Pro tip: If your only success metric is “we hope it works”, we need to talk.
Finally, Create a Roadmap (That Won’t Be Outdated in a Month)
A roadmap is more than just a list of features—it’s a plan for execution that balances short-term wins with long-term goals.
📅 Good roadmaps include: ✅ Quick wins to build momentum. ✅ Long-term bets that drive real impact. ✅ Flexibility, because things will change.
🚀 How we build it:
- Week 1: Gather ideas and existing priorities.
- Week 2: Organise and prioritise based on business goals.
- Month 1: Align stakeholders and create a flexible roadmap.
🎯 Pro tip: If your roadmap is set in stone for two years, you’re writing fiction, not a strategy.
Final Thoughts
A strong product strategy doesn’t just look good on slides—it guides real decisions and ensures your product actually succeeds.
If you want to avoid the classic pitfalls (burning cash, chasing the wrong customers, or launching features into the void), let’s talk. We’d love to help you get it right. 🚀